FILA Brand Story FILA’s tradition of quality and innovation began in 1911 at the foothills of the Italian Alps. The brand’s passion for sport, style, and life translates itself into elegant and fashion-forward designs. View More FILA Watches Show All Products Featured products My Smart – SW/70B My Smart – SW/65G My Smart – SW/63B My Smart – SW/60C My Smart – SW/53 My Smart – SW/52