Newsmarket
JAN 2017
FILA’s “Polar Light” 95 Kicks Off 2017
(FILA North America) - With the winter weather in full swing, FILA is kicking off 2017 with the much anticipated "Polar Light" 95 colorway. January through March are among the most popular months for aurora hunting. During this three-month span, many brave the cold temperatures to view this spectacular light display. FILA's "Polar Light" 95 style takes design cues from the aurora skies.

This rendition of the brand's iconic retro basketball silhouette carries a FILA buck upper. The footwear was created with an iridescent finish on the toe cap, lower-quarter, back counter, heel pull, and in the sneaker’s large 95 logo detail, which is recessed and embedded on the outer midsole. The shoe’s upper sits atop an EVA midsole and rugged rubber outsole. The outsole was also created with a unique, dual row chevron tread, suitable for the rough blacktop as much as the court.

Additional “Polar Light” 95 design details include the silhouette’s special lace system, with webbed gillies running the length of the eye row and around the ankle. This original feature allows for a custom fit and a distinctive look, two characteristics that make 90’s footwear memorable.

The FILA “Polar Light” 95 retails for $95. The footwear will be available beginning on January 13.