Newsmarket
DEC 2016
FILA and Premium Goods Strike Gold with the Original Tennis
(FILA North America) – FILA and Brooklyn-based boutique Premium Goods, have come together to create a golden version of the Original Tennis.The retailer first opened its doors in Brooklyn back in 2002, followed by a space in Houston in 2004. To kick off their 15 year anniversary in 2017, Premium Goods has linked with FILA, on a footwear design that gives a nod to the borough that established them. With Brooklyn in mind, it was clear the Original Tennis silhouette was the perfect choice. Though its known as an iconic tennis shoe, it has adapted other personalities, allowing different walks of life to identify with this style.

The silhouette features an all gold leather upper that sits atop a white midsole and gum outsole. Up close, the premium golden leather offers a metallic look that is sure to turn heads whether you’re walking in the streets of Brooklyn or traveling across the globe. The next time someone poses the question, “Where Brooklyn At,” this can be your new golden answer. Additional design details include dual lace options in navy and biking red hues, which also appear in the logo, collar lining, and back tongue. The collaboration's coolest feature is the insole, which displays the names of Brooklyn neighborhoods like Bushwick, Williamsburg, Park Slope, Coney Island, Bensonhurst, and Bed-Stuy.