Newsmarket
DEC 2016
FILA Bubbles “OG” Receives a General Release for Holiday 2016
(FILA North America) - In 2015, FILA brought the Bubbles back out of the vault, for the first time in nearly two decades. The model was the most requested by consumers and devoted fans of the brand. While the silhouette was an instant success that year, the OG release, which is considered to be a very rare gem for the vintage/collector, still continues to be a craze on resell markets like eBay. For a brand like FILA, a silhouette like this comes down to pure timing. This time around, with the OG Black colorway, FILA opts to expand on pairs and sizes. This release will be available nationwide on December 16 in both men’s and kid’s sizes.

The origin of the model's name is apparent with its four pods, bearing the word FILA in a lateral format. While the model's side design is the most recognizable feature, another important detail is the outer lacing system, which proves to be a distinctive feature. The pair is made up of a trio of materials including mesh, FILA buck and tumbled leather. Aside from the descending FILA branding on the upper, there is a unique diamond logo on the tongue and FILA "F" on the back ankle pull.

This release will feature an original Black/White/Red colorway. The pairs will come in a custom draw box with branded tissue paper. Retail for this release is $100 for men’s and $75 for kids.