Newsmarket
JAN 2016
FILA PARTNERS WITH MOUNTAIN DEW’s GREEN LABEL EXCLUSIVES (GLX) PROGRAM ON A FOOTWEAR COLLABORATION
(FILA North America) – In the 90’s FILA footwear found its way to the NBA hardwood with iconic silhouettes on the feet of the world’s top athletes. FILA’s on court presence would trickle down to playgrounds and street corners worldwide. The M-Squad style was one model that originally designed for the playground and then made its way to into NBA stadiums. FILA’s heritage spans across many sports but the historical aspect of the brand in the NBA was such a lightning rod. The M-Squad remains one of the iconic models that continue to transcend trends. It truly embodies the full circle of a basketball athlete from dreaming on the black top, to making it all the way to the NBA. Now it’s sees a reinvention into your closet with our latest collaboration with Mountain Dew GLX.

FILA x GLX
Exactly like the pair that debuted in the 90’s, the FILA x GLX M-Squad contains design and functional elements making it one of our most versatile silhouettes. Mixing the technical fabrication needed for rugged outdoor and indoor basketball courts with trend driven style accents. The collaboration features a premium all black suede upper with embroidered FILA logo branding. The pair sits atop a Dew Lime Green inspired outsole, carried over into a speckled midsole. Other product highlights include GLX branding on the sock liner and foot-bed & along with custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration will be available exclusively at FILA.com & Footlocker on 12/9 at a retail price of $90.

About FILA USA:
For 105 years, FILA has believed that beyond activity, sport is an ever-expanding identity fueled by passions for excellence, adventure, competition, and pleasure. And so we have spent the last half-century accompanying those who courageously challenge limits and defy expectations while radiating sophistication. It is through this uncommon experience that we have learned: anyplace, anywhere, life in motion is a beautiful thing.

About GLX:
Mountain Dew Green Label Exclusives (GLX) Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Mtn Dew® brand

About DEW:
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®.